Great location. Excellent free/private onsen at the property. Host was super nice. Cute breakfast.

Stayed in March 2025

We had the absolute delight of staying at Hotel Soyokaze for our snowboarding trip in January. Our earlier accomodation hosts in Nagano knew Takao and his wife personally and spoke so highly of them - they are incredibly hospitable and make the hotel so homely, you look forward to coming back at the end of each day! They cook a banging breakfast, but it is continental rather than a traditional Japanese fish and rice set (which we would have preferred) - I would recommend booking that in early as there are limited numbers. There is an amazing private onsen that opens into the courtyard (beautiful in the snow), a huge, warm fireplace to enjoy an Asahi around and a drying room downstairs for your gear. The location in Echoland is arguably the best you could ask for - it is central to all of the restaurants and shops and a shuttle to the slopes stops within 100m. I can’t emphasise how generous, hard working and kind both Takao and his wife are - they cared for my very minor snowboarding injury, picked us up/drove us to the bus station and around Hakuba village and always had time to sit down around the fire to have a chat. We will stay with them next time we visit Hakuba for sure!

Stayed in January 2025

Nothing! Everything was perfect.

Hotel Soyokaze felt like a home away from home. We loved everything about this hotel, especially Taka (owner) and his wife. Taka was so helpful and really made our stay so great. We really appreciate how Taka went above and beyond in helping us out with getting to and from the bus terminal, day passes for the resorts, and just being the most happy helpful host ever! The private onsen was amazing. The drying room with the laundry facilities was really great. The hotel decor felt so cosy and homely, we loved it and it was a nice change from the modern hotels. Everything was so clean and well looked after. We had everything we needed in our spacious room. Thanks again for everything Taka!

Stayed in March 2025

The hosting couple were incredibly lovely and accommodating to us during our stay. Takao picked us up from the train station when we arrived and also dropped us off when it was time for us to leave. The room had its own bathroom, mini fridge, desk, coffee table, couch and plenty of space for luggage. There was also a storage room for snowboards and a laundry which you could pay 100 yen to use each time. Very generous price in my opinion and we were happy we had easy access to washing machines and dryers. The hotel also has its own private onsen which was incredible! We used it everyday after snowboarding. A perfect location too right in the heart of Echoland with bus stops and a wide range of restaurants surrounding. Would definitely stay there again.

Stayed in March 2025

The host is very friendly and welcoming. The hotel is very clean. And the outdoor onsen is superb.

Stayed in March 2025

Clean, Takao is super friendly and helpful, private onsen is awesome.

Stayed in March 2025

Excellent breakfast

Stayed in March 2025

My stay at Hotel Soyokaze was truly wonderful! Located in Echoland, the hotel is surrounded by restaurants, bars, and a convenience store, making it super convenient. Plus, the free shuttle bus to Hakuba’s top ski resorts is just a 1-minute walk away (some stops are about 3 minutes), making it incredibly easy to hit the slopes. One of the best surprises was the room—it looked even better than in the photos! Clean, cozy, spacious room, and well-maintained, it was a perfect retreat after a long day in the snow. The private onsen was another highlight, which you can book at your preferred time—a perfect way to relax after a long day in the snow. They also offer discounted ski lift passes, which is a great bonus for skiers and snowboarders. But what really made my stay exceptional was Taka’s hospitality. He was incredibly kind, helpful, and attentive, making sure everything was smooth from start to finish. His pick-up and drop-off service was a lifesaver, and he even helped carry my heavy luggage to my room and onto the car—something that not every hotel would do. His warm and welcoming nature truly made me feel at home, and his dedication to making guests comfortable is beyond impressive. If you're looking for a hotel with great location, excellent facilities, and outstanding hospitality, Hotel Soyokaze is the perfect choice. I would absolutely stay here again!

Stayed in March 2025

Very minor grumble but I was not a big fan of the powdered green tea supplied in the room - but it was okay.

Having the "onsen" hot pool was great to ease out my muscles after each days skiing. Takao san was very hospitable and accommodating. Breakfast availability was great so you could hit the slopes without having to sort that out. The location was very handy to the restaurants in Echoland and bus stops to reach the skifields. Takoa san picked me up from the station and dropped me off when I left.

Stayed in March 2025

Nothing.

Everything!! The private onsen was the game changer. Right next door to the main strip of Echoland and ski resort shuttles

Stayed in February 2025

Taka and his wife were lovely and extremely helpful hosts. They went out of their way to make our stay comfortable and assist with any questions that we had - whether it be lift tickets, ski hire or buses. The facilities were immaculate and the private onsen (in the snow) was great to share as a couple. One of the best places we have ever stayed. Location in the heart of Echoland was convenient for getting to all of Hakuba’s resorts. Thank you Taka!

Stayed in March 2025

Taka is an amazing host. He organised cheap ski passes and all hire for us. Transfer to the bus was a great bonus. Taka really cares about his guests and the rooms are very clean and neat. Private onsen is amazing and value for money. Location is excellent for skiing with the bus right out the door to the mountains.

Stayed in March 2025

Nothing.

The property was in Echoland; an excellent location being next to Lion Ski Rental, Jaja Supermarket & many delicious restaurants nearby. Takao and his wife were wonderful hosts; extremely friendly, welcoming and always smiling. Takao speaks English and was so kind to take us from and to the train station. The hotel itself feels like a country Japanese home with beautiful and classy decor. There is a fireplace. There is also a private onsen (book once a day) that guests can use with washing facilities - wonderful!! The breakfasts were superb. Each breakfast was home-cooked - delicious omelette with sausage/bacon, bread and jam, cereal and milk, juice, yoghurt, salad, fruit and tea. A nutritious and protein-packed breakfast that will prepare you for a day of skiing/snowboarding. The room was big!! Bed was really comfortable. Toilet had everything we needed. Beautiful cute room!! I love everything about Hotel Soyokaze. We felt like special guests staying in someone’s home. Thank you so much, Takao & wife. Staying here was a highlight for my partner and I in Japan. We will always cherish our special experience here.

Stayed in March 2025

Location was absolutely fantastic and the hosts were amazing and super helpful.

Stayed in February 2025

The location was excellent, a few steps from the main street in Echoland. The facility was clean, warm and very quiet. Mostly, Taka-san, the owner was most enjoyable and very helpful letting us know the mountain and ski status daily, how to get the most efficient shuttles to and from the ski resorts, and arranging any transportation to and from bus and train stations. Very friendly and made our stay quite enjoyable.

Stayed in February 2025

Location is perfect is staying in Echoland. The owners are a typically wonderful, warm and accommodating Japenese couple. They're knowlegdeable, great cooks and would go out of their way to help you. The onsen is amazing.

Stayed in February 2025

There is nothing bad I could say!

Exceptional stay at hotel soyokaze! Our room was so spacious and had everything we needed, there were fresh towels and bins replaced daily. Takao the owner went above and beyond for us, taking us to and from the bus terminal, to the atm across town, and to drop our bag off at the delivery service. He was so so lovely. The location is just perfect as well, walking distance to everything you could need for a snow trip. We will be back!

Stayed in February 2025

Nothing

Everything! The owners we so helpful in terms of suggestions on the best ski locations due to weather , restaurants suggestions were fabulous. The location is perfect for the shuttle bus, little store , and restaurant. Fabulous little private Onsen you can book a time slot for each day.

Stayed in February 2025

Nothing

The hotel is extremely convenient location wise. A 1 minute walk to the Main Street in echoland with great access to buses going to the slopes. Takao and his wife are excellent hosts. Takao picked us up from the train and dropped us to the bus and gave us some great advice throughout our stay. The private onsen was also a game changer.

Stayed in February 2025

I stayed for three nights. Thank you Kata for your hospitality. The hotel is very clean and tidy, with many plants, which makes it feel very fresh and elegant. The room is spacious and tidy, and the hot spring is very comfortable. I will come again next year.

Stayed in February 2025

Nothing !

Best accommodation in Echoland, couldn't recommend it more highly. Amazing private onsen!

Stayed in February 2025

Absolutely amazing stay, hotel was clean and cosy, the location is perfect and Taka was so friendly and helpful

Stayed in February 2025

Very close to ski fields and restaurants. Quiet. The owners were amazing- very helpful and attentive. Great breakfasts.

Stayed in February 2025

Nothing bad to say at all! Will stay here again!

This is the best hotel we stayed in on our Japan holiday! The owners are INCREDIBLE, so kind, helpful and well managed. Onsen - amazing, can book in daily! Location - incredible, close to all snow bus stops! Right in echoland the central hub! Rooms - big, comfortable beds, own bathroom, so warm and perfect. Breakfast option available.

Stayed in February 2025