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  5. Reviews of The Trade, Autograph Collection

Reviews of The Trade, Autograph Collection This rating is a reflection of how the property compares to the industry standard when it comes to price, facilities and services available. It's based on a self-evaluation by the property. Use this rating to help choose your stay!

420 West Juneau Avenue, Milwaukee, WI 53203, United States

#8 of 107 hotels in Milwaukee

Guests' Choice

Review Score

Based on 153 hotel reviews

8.7

Score breakdown

  • Cleanliness

    9.2

  • Comfort

    9.2

  • Location

    9.4

  • Facilities

    9.1

  • Staff

    8.9

  • Value for money

    8.1

  • Free Wifi

    9.2

Verified guest reviews from real Bookers

Real Bookers. Real stays. Real opinions.

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Showing 1 - 25

  • Reviewed: July 26, 2025

    10
    The Trade is a first class hotel w/ awesome restaurants, comfy,clean rooms, and proximity to FISERV.
    • Leisure trip
    • Couple
    • King Room with City View
    • Stayed 1 night

    It was perfect for us.

    We stayed at The Trade mainly because it is directly across from FISERV Forum, as we had tickets to see Nate Bargatze. We were pleasantly surprised at how cool the hotel was— loved the decor, the nod to workers, the restaurants, and the room. Loved the design and appointments in the very clean room, and LOVED the bed, comfy pillows, and soft sheets. We slept better than we have in months. Great staff - friendly and helpful. We would stay there again next time we are in Milwaukee (we live 2 hours away).

    Stayed in July 2025

  • Reviewed: June 23, 2025

    9.0
    Wonderful
    • Business trip
    • Solo traveler
    • Standard King Room with City View
    • Stayed 2 nights

    I was not a fan of the more expensive restaurant on the top floor. It felt pretentious and staff were OK, food was average, over rated I would say in my humble opinion.

    Lovely hotel, spotless and in a good location. The bed was super comfy, best I have slept in for a long time. Perhaps a combination of the mattress, sheets and pillows, but I just wanted to mention it as it was super comfy. I also like the bar area on the ground floor, it was super social and the bar tender was very attentive and knowledgable.

    Stayed in June 2025

  • Reviewed: May 19, 2025

    10
    Surprisingly amazing restaurant on roof top with great beer- IL CERVO and great rooms and staff.
    • Leisure trip
    • Couple
    • Standard Queen Room with Two Queen Beds and City View
    • Stayed 1 night

    Nothing

    Restaurants in hotel great. IL CERVO and CRAFT great. Location near Fiserv arena great. Staff-super friendly and welcoming

    Stayed in May 2025

  • Reviewed: April 24, 2025

    10
    I really enjoyed the location
    • Leisure trip
    • Family with young children
    • Standard Queen Room with Two Queen Beds and City View
    • Stayed 1 night
    • Submitted from a mobile device

    The bar in the lobby was amazing.

    Stayed in April 2025

  • Reviewed: April 21, 2025

    10
    Opulence
    • Leisure trip
    • Couple
    • One-Bedroom King Suite with Balcony and City View
    • Stayed 1 night
    • Submitted from a mobile device

    ????

    The room and convenience was top tier

    Stayed in April 2025

  • Reviewed: March 19, 2025

    10
    Amazing hotel in a great location
    • Leisure trip
    • Travelers with friends
    • Standard Queen Room with Two Queen Beds and City View
    • Stayed 1 night
    • Submitted from a mobile device

    Price of valet parking

    Location was great! Room was amazing!

    Stayed in March 2025

  • Reviewed: March 15, 2025

    10
    This place is great. I cant think of anything negative to comment.
    • Leisure trip
    • Couple
    • Standard King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    The Craft was a great addition. We had a late dinner there after the game and it was excellent.

    Stayed in March 2025

  • Reviewed: February 12, 2025

    10
    Memorable in a way that we still talk about last years stay and how we want to go back every year.
    • Leisure trip
    • Family with young children
    • Standard Queen Room with Two Queen Beds and City View
    • Stayed 1 night

    Location was perfect as we were there for the Bucks game and it is right across the street. We've stayed there before and will definitely stay there again.

    Stayed in February 2025

  • Reviewed: February 9, 2025

    10
    LOVE
    • Leisure trip
    • Family with young children
    • King Room with City View
    • Stayed 1 night

    The only complaint I have is valet parking was unorganized. I received a text my vehicle was ready which it was no where to be found. 20 min. later still not available. For $55 to park (with tax) it should be a well organized machine.

    Everything was top notch! Food, beverages, location, beauty, everything.

    Stayed in February 2025

  • Reviewed: February 2, 2025

    10
    We will definitely be back!! Thank you for a great experience :)
    • Leisure trip
    • Travelers with friends
    • Standard Queen Room with Two Queen Beds and City View
    • Stayed 1 night
    • Submitted from a mobile device

    That we couldn’t stay longer. Lol

    The facility was PERFECT for a concert at Fiserv. The restaurants make it so convenient to never leave the hotel prior to the show, and the rooms and entire facility are immaculately clean. We loved it!

    Stayed in February 2025

  • Reviewed: January 27, 2025

    10
    Great location!
    • Leisure trip
    • Couple
    • Standard King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    Not able to lower the heat in the room past 67. It was very warm in there while we slept

    Location and comfort

    Stayed in January 2025

  • Reviewed: January 27, 2025

    10
    Fabulous!
    • Leisure trip
    • Travelers with friends
    • Standard King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    Gorgeous, clean, lively, staff were all so friendly and kind. Overall fabulous hotel!

    Stayed in January 2025

  • Reviewed: January 27, 2025

    8.0
    Staff was sweet and informative, we had a great stay.
    • Leisure trip
    • Family with young children
    • Standard King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    Was not told ahead of time the parking lot was torn up and that was a main reason we chose to stay there.

    Hotel staff was great! Room was clean

    Stayed in January 2025

  • Reviewed: December 16, 2024

    9.0
    I would definitely stay there again but drink elsewhere
    • Couple
    • Standard King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    When we first checked in, the lady just rattled off what she had to say but we couldn’t understand her. The bar was very expensive for drinks. Gave us drink tokens but couldn’t use them for a mixed drink.

    Very very nice. From the room to the comfortable bed.

    Stayed in December 2024

  • Reviewed: November 18, 2024

    9.0
    Would come back again!
    • Leisure trip
    • Family with young children
    • Standard Queen Room with Two Queen Beds and City View
    • Stayed 1 night
    • Submitted from a mobile device

    Heavy door that slammed and could hear people in lobby being loud.

    Beautiful view and clean. Great atmosphere.

    Stayed in November 2024

  • Reviewed: November 15, 2024

    10
    Exceptional
    • Leisure trip
    • Couple
    • Standard King Room with City View
    • Stayed 2 nights

    The staff and service was exceptional. We will definitely be back.

    Stayed in October 2024

  • Reviewed: November 9, 2024

    9.0
    Amazing hotel
    • Leisure trip
    • Family with young children
    • Standard Queen Room with Two Queen Beds and City View
    • Stayed 2 nights
    • Submitted from a mobile device

    I didn't like how expensive valet parking was at $49/night plus tax, you had to use the online valet service, instead of paying cash, I think it came to around $110 for 2 nights with tax and that's not including a tip. The hotel has 3-4 restaurants with 1 of them being a bar/restaurant but the food was so overpriced we never went to them. I didn't like the sliding barn door for the bathroom door, it didn't lock, nor is it good for blocking sounds and smells when using the bathroom (don't get me wrong, I love the look but not on a bathroom).

    We decided to stay at The Trade, Autograph Collection due to my daughter and her best friend attending the Suicide Boys concert, which was right across the street. My daughter had originally booked a room at The Days Inn since she used to work there as a housekeeper but I told her I didn't want to stay there since I was now going. I'm so glad I did because of the terrible reviews it had and how close this hotel was to the concert hall, you really can't beat the fact that it's right across the street. The hotel itself is absolutely beautiful! They have robes in the rooms for customers to wear and even have some in the lobby for sale, not that I would buy them there. I love wearing my robes, especially during the colder months. The hotel also had amazing soundproofing, I couldn't hear any noise coming from the other rooms, hallway, or even outside on the street, even after the concert got out! The room had a mini fridge, 3 small bottles of alcohol that were priced at $25/bottle or more, and free water bottles. The cabinet doors were soft close, which I love. I also loved the black matte fixtures, cool looking light when you first entered the room, the big round mirror in the bathroom that was both front and back lit, the list is endless. We got 1 free beer token/daily that needed to be used by 6pm (I think) for the 1st floor bar but didn't use them because I don't drink and the girls don't like beer. They had patio heaters outside for the smoking area, which was nice. You needed to scan your key card to ride the elevator to get to your room that's higher up due to them having multiple restaurants onsite, including a rooftop restaurant.

    Stayed in October 2024

  • Reviewed: September 21, 2024

    10
    Exceptional
    • Leisure trip
    • Couple
    • Standard King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    Na

    Location

    Stayed in August 2024

  • Reviewed: September 8, 2024

    8.0
    Nice, clean, good local.
    • Leisure trip
    • Couple
    • Standard King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    Valet parking not included

    Location

    Stayed in June 2024

  • Reviewed: August 21, 2024

    10
    Exceptional
    • Leisure trip
    • Group
    • Queen Room with Two Queen Beds and City View
    • Stayed 1 night
    • Submitted from a mobile device

    Clean and comfortable , great location

    Stayed in August 2024

  • Reviewed: July 3, 2024

    10
    Nice
    • Leisure trip
    • Couple
    • King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    Nothing

    Nice

    Stayed in June 2024

  • Reviewed: June 27, 2024

    8.0
    Had a wonderful weekend and hotel is great location
    • Leisure trip
    • Couple
    • Standard King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    The only problem we had was that we ordered a pizza and meatballs late night after we got back from the concert and they while we were waiting for it to take back to our room the hostess came and told us they were out of meatballs which was fine but the next day when I received the email receipt I noticed I was still charged for the meatballs!

    We thought the hotel was great and loved the service and staff. The pizza was great.

    Stayed in June 2024

  • Reviewed: June 9, 2024

    10
    Great
    • Leisure trip
    • Couple
    • King Room with City View
    • Stayed 1 night
    • Submitted from a mobile device

    Nothing

    Comfortable

    Stayed in June 2024

  • Reviewed: May 6, 2024

    10
    Exceptional
    • Leisure trip
    • Family with young children
    • Standard Queen Room with Two Queen Beds and City View
    • Stayed 1 night

    Parking, but completely understand with it being downtown. Made up for it with valet, and they we super professional and quick. Will use this service again.

    The location of the hotel was awesome! The staff was friendly and knowledgeable. The hotel was extremely impressive, super clean, and comfortable. Love the thought of the hotel honoring the people who built Milwaukee and the décor is amazing. Coming back for sure!!

    Stayed in May 2024

Showing 1 - 25

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