420 West Juneau Avenue, Milwaukee, WI 53203, United States
#8 of 107 hotels in Milwaukee
Guests' ChoiceBased on 153 hotel reviews
8.7Cleanliness
9.2
Comfort
9.2
Location
9.4
Facilities
9.1
Staff
8.9
Value for money
8.1
Free Wifi
9.2
Real Bookers. Real stays. Real opinions.
Read more– opens a dialog boxEach review score is between 1 and 10. To get the overall score you see, we add up all the review scores we’ve received and divide that total by the number of them. We use a weighted review system, which means the more recent the review, the bigger the impact on the total review score calculation. Guests can also give separate “subscores” in crucial areas like location, cleanliness, staff, comfort, facilities, value, and free Wifi. Note that guests submit their subscores and overall scores independently, so there’s no direct link between them.
You can review an accommodation that you booked through our platform if you stayed there, or if you got to the property but didn’t actually stay there. To edit a review you’ve already submitted, contact our Customer Service team.
We have people and automated systems that specialize in detecting fake reviews submitted to our platform. If we find any, we delete them and, if necessary, take action against whoever is responsible.
Anyone who spots something suspicious can always report it to our Customer Service team so that our fraud team can investigate.
Ideally, we'd publish every review we get, positive and negative. However, we won’t display any reviews that include or refer to (among other things):
To make sure reviews are relevant, we may only accept reviews that are submitted within 3 months of checking out. We may stop showing reviews once they’re 36 months old, or if the accommodation has a change of ownership.
An accommodation can reply to a review.
When you see multiple reviews, the most recent ones will be at the top, subject to a few other factors (e.g. language, whether it’s just a rating or contains comments as well, etc.). You can sort and/or filter them by time of year, review score, and more.
Sometimes we show external review scores from other well-known travel websites, but make it clear when we do this.
These guidelines and standards aim to keep the content on Booking.com relevant and family-friendly, without limiting expression or strong opinions. They're also applicable regardless of the comment's tone.
Contributions should be travel related. The most helpful contributions are detailed and help others make better decisions. Please don’t include personal, political, ethical, or religious commentary. Promotional content will be removed and issues concerning Booking.com’s services should be routed to our Customer Service or Accommodation Service teams.
Contributions should be appropriate for a global audience. Please avoid using profanity or attempts to approximate profanity with creative spelling, in any language. Comments and media that include hate speech, discriminatory remarks, threats, sexually explicit remarks, violence, or the promotion of illegal activity are not permitted.
All content should be genuine and unique to the guest. Reviews are most valuable when they are original and unbiased. Your contribution should be yours. Booking.com property partners should not post on behalf of guests or offer incentives in exchange for reviews. Attempts to bring down the rating of a competitor by submitting a negative review will not be tolerated.
Respect the privacy of others. Booking.com will make an effort to obscure email addresses, telephone numbers, website addresses, social media accounts, and other similar details.
The opinions expressed in contributions are those of Booking.com customers and properties, and not of Booking.com. Booking.com does not accept responsibility or liability for any reviews or responses. Booking.com is a distributor (without any obligation to verify) and not a publisher of these comments and responses.
By default, reviews are sorted based on the date of the review and on additional criteria to display the most relevant reviews, including but not limited to: your language, reviews with text, and non-anonymous reviews. Additional sorting options might be available (by type of traveler, by score, etc...).
This service may contain translations powered by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
End of dialog contentReviewed: July 26, 2025
Arthur
United StatesIt was perfect for us.
We stayed at The Trade mainly because it is directly across from FISERV Forum, as we had tickets to see Nate Bargatze. We were pleasantly surprised at how cool the hotel was— loved the decor, the nod to workers, the restaurants, and the room. Loved the design and appointments in the very clean room, and LOVED the bed, comfy pillows, and soft sheets. We slept better than we have in months. Great staff - friendly and helpful. We would stay there again next time we are in Milwaukee (we live 2 hours away).
Stayed in July 2025
Reviewed: June 23, 2025
Stewart
United Arab EmiratesI was not a fan of the more expensive restaurant on the top floor. It felt pretentious and staff were OK, food was average, over rated I would say in my humble opinion.
Lovely hotel, spotless and in a good location. The bed was super comfy, best I have slept in for a long time. Perhaps a combination of the mattress, sheets and pillows, but I just wanted to mention it as it was super comfy. I also like the bar area on the ground floor, it was super social and the bar tender was very attentive and knowledgable.
Stayed in June 2025
Reviewed: May 19, 2025
Edward
United StatesNothing
Restaurants in hotel great. IL CERVO and CRAFT great. Location near Fiserv arena great. Staff-super friendly and welcoming
Stayed in May 2025
Reviewed: April 24, 2025
Robinson
United StatesThe bar in the lobby was amazing.
Stayed in April 2025
Reviewed: April 21, 2025
Jerrod
United States????
The room and convenience was top tier
Stayed in April 2025
Reviewed: March 19, 2025
Lisa
United StatesPrice of valet parking
Location was great! Room was amazing!
Stayed in March 2025
Reviewed: March 15, 2025
Daily
United StatesThe Craft was a great addition. We had a late dinner there after the game and it was excellent.
Stayed in March 2025
Reviewed: February 12, 2025
Jodie
United StatesLocation was perfect as we were there for the Bucks game and it is right across the street. We've stayed there before and will definitely stay there again.
Stayed in February 2025
Reviewed: February 9, 2025
Amy
United StatesThe only complaint I have is valet parking was unorganized. I received a text my vehicle was ready which it was no where to be found. 20 min. later still not available. For $55 to park (with tax) it should be a well organized machine.
Everything was top notch! Food, beverages, location, beauty, everything.
Stayed in February 2025
Reviewed: February 2, 2025
Jessica
United StatesThat we couldn’t stay longer. Lol
The facility was PERFECT for a concert at Fiserv. The restaurants make it so convenient to never leave the hotel prior to the show, and the rooms and entire facility are immaculately clean. We loved it!
Stayed in February 2025
Reviewed: January 27, 2025
Kayla
United StatesNot able to lower the heat in the room past 67. It was very warm in there while we slept
Location and comfort
Stayed in January 2025
Reviewed: January 27, 2025
Beth
United StatesGorgeous, clean, lively, staff were all so friendly and kind. Overall fabulous hotel!
Stayed in January 2025
Reviewed: January 27, 2025
Jodie
United StatesWas not told ahead of time the parking lot was torn up and that was a main reason we chose to stay there.
Hotel staff was great! Room was clean
Stayed in January 2025
Reviewed: December 16, 2024
Jodi
United StatesWhen we first checked in, the lady just rattled off what she had to say but we couldn’t understand her. The bar was very expensive for drinks. Gave us drink tokens but couldn’t use them for a mixed drink.
Very very nice. From the room to the comfortable bed.
Stayed in December 2024
Reviewed: November 18, 2024
Laura
United StatesHeavy door that slammed and could hear people in lobby being loud.
Beautiful view and clean. Great atmosphere.
Stayed in November 2024
Reviewed: November 15, 2024
Sheilah
United StatesThe staff and service was exceptional. We will definitely be back.
Stayed in October 2024
Reviewed: November 9, 2024
Samantha
United StatesI didn't like how expensive valet parking was at $49/night plus tax, you had to use the online valet service, instead of paying cash, I think it came to around $110 for 2 nights with tax and that's not including a tip. The hotel has 3-4 restaurants with 1 of them being a bar/restaurant but the food was so overpriced we never went to them. I didn't like the sliding barn door for the bathroom door, it didn't lock, nor is it good for blocking sounds and smells when using the bathroom (don't get me wrong, I love the look but not on a bathroom).
We decided to stay at The Trade, Autograph Collection due to my daughter and her best friend attending the Suicide Boys concert, which was right across the street. My daughter had originally booked a room at The Days Inn since she used to work there as a housekeeper but I told her I didn't want to stay there since I was now going. I'm so glad I did because of the terrible reviews it had and how close this hotel was to the concert hall, you really can't beat the fact that it's right across the street. The hotel itself is absolutely beautiful! They have robes in the rooms for customers to wear and even have some in the lobby for sale, not that I would buy them there. I love wearing my robes, especially during the colder months. The hotel also had amazing soundproofing, I couldn't hear any noise coming from the other rooms, hallway, or even outside on the street, even after the concert got out! The room had a mini fridge, 3 small bottles of alcohol that were priced at $25/bottle or more, and free water bottles. The cabinet doors were soft close, which I love. I also loved the black matte fixtures, cool looking light when you first entered the room, the big round mirror in the bathroom that was both front and back lit, the list is endless. We got 1 free beer token/daily that needed to be used by 6pm (I think) for the 1st floor bar but didn't use them because I don't drink and the girls don't like beer. They had patio heaters outside for the smoking area, which was nice. You needed to scan your key card to ride the elevator to get to your room that's higher up due to them having multiple restaurants onsite, including a rooftop restaurant.
Stayed in October 2024
Reviewed: September 21, 2024
Shunnarah
United StatesNa
Location
Stayed in August 2024
Reviewed: September 8, 2024
Kristin
United StatesValet parking not included
Location
Stayed in June 2024
Reviewed: August 21, 2024
Bryan
United StatesClean and comfortable , great location
Stayed in August 2024
Reviewed: July 3, 2024
Curtis
United StatesNothing
Nice
Stayed in June 2024
Reviewed: June 27, 2024
Jean
United StatesThe only problem we had was that we ordered a pizza and meatballs late night after we got back from the concert and they while we were waiting for it to take back to our room the hostess came and told us they were out of meatballs which was fine but the next day when I received the email receipt I noticed I was still charged for the meatballs!
We thought the hotel was great and loved the service and staff. The pizza was great.
Stayed in June 2024
Reviewed: June 9, 2024
Tieana
United StatesNothing
Comfortable
Stayed in June 2024
Reviewed: May 6, 2024
Brett
United StatesParking, but completely understand with it being downtown. Made up for it with valet, and they we super professional and quick. Will use this service again.
The location of the hotel was awesome! The staff was friendly and knowledgeable. The hotel was extremely impressive, super clean, and comfortable. Love the thought of the hotel honoring the people who built Milwaukee and the décor is amazing. Coming back for sure!!
Stayed in May 2024
Booking.com is part of Booking Holdings Inc., the world leader in online travel and related services.
We have more than 70 million property reviews, all from real, verified guests.
1
The only way to leave a review is to first make a booking. That's how we know our reviews come from real guests who have stayed at the property.
2
When guests stay at the property, they check out how quiet the room is, how friendly the staff is, and more.
3
After their trip, guests tell us about their stay. We check for naughty words and verify the authenticity of all guest reviews before adding them to our site.
If you booked through us and want to leave a review, please sign in first.
End of dialog content